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F1 2022

Red Bull turn towards the fans for unique RB18 launch

Red Bull are set to launch their new F1 car, the RB18, via a unique online reveal.

Verstappen 18 inch Pirelli
To news overview © Red Bull Content Pool / Getty Images

Red Bull Racing have confirmed they will reveal their all-new RB18 to the world on 9 February, and are aiming to launch the car in a unique way.

Marking the start of F1's revolutionary new technical rules, Red Bull say they are planning to "disrupt the traditional car launch".

To that end, the team are set to allow fans to curate and host the story of the RB18 car launch on their own social media channels.

Up to 5,000 fans will broadcast the launch across various social media platforms, as Max Verstappen, Sergio Perez, Christian Horner and the rest of the team unveil the new RB18.

These fans were chosen via The Paddock, Red Bull's digital loyalty platform, entering the draw to be given the opportunity to host the season launch.

Red Bull are currently the earliest of the teams to launch their 2022 car, announcing the countdown on Thursday morning via a social media video clip.

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