There is considerable intrigue surrounding Lewis Hamilton and an expected announcement from the seven-time F1 drivers' champion.
On 28 July, the Ferrari driver shared a post which earmarked 8 August, today's date, for a reveal of some kind.
However, the cryptic post gave little away and set the rumour mill into overdrive, something that was exacerbated by his torrid weekend just days later at the Hungarian Grand Prix.
On Thursday, he spoke of expecting some "tears" over the summer break as he resets and rests after an underwhelming first half season with the Scuderia. But, critically, he expressed his love for racing and for his new team.
The British driver, who has claimed nine pole positions at the Hungaroring, endured his worst qualifying session at the circuit on the outskirts of Budapest, getting knocked out in Q2, consigned to start the race from P12.
It led him to label himself "useless, absolutely, useless" and suggest Ferrari needed to "change driver", with team-mate Charles Leclerc showcasing the pace of the SF-25 by securing pole.
Even though he walked back his remarks slightly after a fruitless drive to P12 on Sunday, speculation he might look to retire from F1 - or leave Ferrari - have persisted over the past few days.
This has been joined by numerous notable names from the world of motorsport saying now is the time for him to walk away.
Either way, it has led to predictions that his impending announcement is for one of those two options, regardless of how much of a long shot that might be.
However, in reality, it is likely related to a brand that partners with him, specifically, Almave, which is a "premium non-alcoholic blue agave spirit" and seeks to emulate the flavours and experience of tequila.
The company was co-founded by Hamilton, and its welcome post on Instagram, which is 93 weeks old and pinned, includes the 105-time grand prix winner.
Further still, on 7 August, the brand put up a new post with today's date, following on from a prior post that indicated it would be releasing a new flavour soon.
*The announcement has since been made – Click here to read*
Check out Hamilton's original post below, and Almave's latest post can he viewed HERE.
Also interesting:
Join RacingNews365's Ian Parkes, Sam Coop and Nick Golding, as they look back on last weekend's F1 Hungarian Grand Prix! McLaren's interesting control over its drivers is discussed, as is the current struggle being endured by Lewis Hamilton.
Rather watch the podcast? Click here!
Most read
In this article
Join the conversation!