Lewis Hamilton's highly-anticipated 08/08 announcement has been released, and it is as expected.
The Ferrari driver first teased an impending announcement on 28 July, with rumours flying over what it could be about.
However, in recent days, it became apparent that it is for a new flavour of Almave, the alcohol-free blue agave spirit company he co-founded.
"There’s a story in the smoke," the caption on the social media post reads.
"Introducing Almave Humo, a smoky non-alcoholic spirit made with Espadín agave harvested from the foothills of volcanoes in Puebla, Mexico.
"By adapting ancestral distillation techniques from the cradle of mezcal, Humo delivers the depth and intrigue of traditional smoky spirit, without the alcohol.
"For festive dinners and everyday celebrations, for moments of discovery and deep connection — Humo delivers sophisticated cocktails and authenticity — beyond proof."
Check out the Instagram announcement HERE.
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