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Prominent Ferrari sponsor returns ahead of Australian GP

Ferrari are "looking to continue the mission of involving and improving together", with Mission Winnow confirmed as remaining a team partner.

Ferrari have announced that Mission Winnow will remain a team partner, despite having initially been dropped for the 2022 season. The Mission Winnow branding was regularly seen on the car between 2018 and 2021, although the team were forced to race without it during a number of Grand Prix events. Despite the branding being removed for the new season, talks between the team and parent cigarette company Philip Morris International (PMI) continued. On 2 April, RacingNews365.com spotted that the Mission Winnow logo had returned to Ferrari's website , suggesting that talks between the two parties had resulted in an agreement. The team have since confirmed that Mission Winnow remains a part of the Ferrari family.

Announcement comes ahead of the Australian GP

The announcement comes on the Thursday before the Australian Grand Prix, the return of an event which, in 2019, forced Ferrari to abandon their Mission Winnow branding due to the country's strict tobacco advertising laws. Mission Winnow, owned by PMI, bill themselves as "a change lab focused on reframing conversations, sparking open debate, connecting people, and supporting the realization of innovative ideas". However, the company have been accused of being a form of hidden tobacco advertising. PMI's relationship with Ferrari stretches back to 1973, with Marlboro becoming a title partner of the team in the late 1990s.


View this post on Instagram A post shared by Mission Winnow (@missionwinnow)

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