McLaren unveil 'Chrome' livery for British Grand Prix

McLaren will sport a special livery at this weekend's British Grand Prix, having unveiled the one-off look at its McLaren Racing Live event in London.

Inspired by its partnership with Google Chrome, the Woking-based squad has called the Silverstone livery Legacy at Speed.

"We know that, while we have millions of fans who have been with the McLaren Formula 1 Team for decades, there are millions more who are new to the sport and the team," McLaren Racing CMO, Louise McEwen, said.

"Being able to celebrate and showcase our long history with the help of Chrome is a fantastic way of bringing these newer fans on the journey with us.

"To celebrate with so many of our fans in London this week as we get ready for our home race makes it even more special!"

It is the third time in three seasons McLaren has opted for a chrome-based look, although it has yet to fully embrace the livery that adorned its cars from the mid 2000s to mid 2010s.

The first chrome tribute came at the 2023 British Grand Prix, with a second edition being used at the United States Grand Prix in Austin last year.

Norris heads into the weekend off the back of his Austrian Grand Prix victory and will hope to further reduce the drivers' championship advantage of team-mate Oscar Piastri, which now stands at 15 points.

Adrienne Lofton, vice president of global product and integrated marketing at Google added: "Google Chrome is proud to join McLaren for McLaren Racing Live: London at Trafalgar Square to reveal the iconic Chrome livery.

"Google Chrome provides unparalleled speed and performance to McLaren and consumers worldwide. We're excited to help bring the Paddock energy to fans in advance of the British Grand Prix at Silverstone." 

Check out the new McLaren livery below.