Ian Holmes, F1's Director of TV, has stated that the organisation is in negotiations with Amazon Prime regarding future streaming possibilities.
One of the key aspects of the talks is to do with Amazon Channels, which would essentially involve F1 being on a separate platform from Amazon Prime - reserved primarily for sport and other live content.
"On the Amazon front, we're actually engaged with them in a couple of discussions at the moment, specific discussions - and two types of discussions," Holmes told RacingNews365.com and other members of the media.
"One is about Amazon Channels. So that would be an example where - you've got Amazon Prime, which is where you see the films...that sits within their content offering if you're a Prime subscriber, you get their content for free.
"[Then] they have a thing called Amazon Channels, where they carry additional Ott [over the top] offerings - in some cases linear channels, some cases Ott offerings. We are in discussions with them on both fronts,."
Striking a broadcasting deal of this nature with Amazon would be a game-changer for Formula 1, which in many geographical regions still remains exclusively available on traditional platforms only.
Holmes also alludes to potential partnerships with the likes of Netflix, YouTube, and Facebook, who have also expressed an interest in streaming sporting events in the future.
"As you would expect, we're in pretty regular contact, negotiations, discussions, that's a little more advanced with the likes of Amazon," Holmes continued. "Facebook, YouTube, slightly different.
"Netflix you talk to anyway, different situation and they maintain their positioning that they will not be in the business of acquiring live sports rights."