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Max Verstappen

Verstappen takes on global role for Red Bull brand

Another company in the ever-growing Red Bull empire has welcomed Max Verstappen as a global ambassador.

Verstappen Abu Dhabi race day
Article
To news overview © Red Bull Content Pool

Max Verstappen has become a global ambassador for Red Bull's clothing arm, AlphaTauri. 

The four-time world champion has signed a deal to front the fashion label which was founded in 2016 and named after the star Alpha Tauri, also known as Aldebaran, one of the brightest in the night sky.

In a bid to promote the brand, Red Bull elected to rename its second F1 team after the 2019 season, with the Toro Rosso moniker falling away, having been renamed when Dietrich Mateschitz brought Minardi in 2005.

AlphaTauri would win a single grand prix, through Pierre Gasly at the 2020 Italian Grand Prix, going onto collect a further podium the year after at the Azerbaijan GP, also through Gasly. 

For 2024, the team was renamed once again with the AlphaTauri name falling away, to be replaced by Visa Cash App RB, although it has again been re-named for '25, simply to Racing Bulls. 

Also interesting:

In this special episode of the RacingNews365 podcast, Ian Parkes and Nick Golding are joined by nine-time 24 Hours of Le Mans winner Tom Kristensen! Max Verstappen becoming a father and Lando Norris being the title favourite is discussed, as is who could partner Max at Le Mans!

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