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Gulf has 'exciting plans' for future Williams liveries

Williams announced an iconic brand in motorsport, Gulf, as one of their main sponsors for the 2023 season during their launch of the FW45.

Gulf has said that it has more "exciting plans" for future liveries with Williams, after being announced as a main sponsor for the team in 2023. The oil company's logos were seen on the FW45 during its official unveiling by the team at their headquarters in Grove, Oxfordshire. But while the livery for 2023 is somewhat similar to last year's colour scheme, Williams Commercial Director, James Bower, said that the team plans to do something based on fan engagement in the future. "We have agreed on a presence that will run throughout the season, but we do have some exciting plans based on digitally led fan engagement for things that we can do later that would be be disruptive," said Bower. "But for today at the launch, it was about announcing the partnership to the fans."

Gulf deal helps fill sponsor void

Canadian driver Nicholas Latifi brought significant sponsorship funding to the team through his seat, which is now lost after he departed at the end of 2022. When asked about this, Bower said the team is looking at growing its partner portfolio and that it has "commercial targets" that should see it beyond any shortfall. "We are building a world class partner portfolio and Gulf clearly are a key component of that going forward," explained Bower. "We have commercial targets that will see us beyond any shortfall from those recent changes."

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