Red Bull have announced a change to their team name ahead of the 2022 Formula 1 season. The outfit will now be known as Oracle Red Bull Racing after welcoming computing brand Oracle as a new title sponsor. This partnership will see the team expand their use of Oracle Cloud Infrastructure across their most significant areas of operation, ranging from analytics-based race strategy to engine development. As well as playing a key role in on-track activities, Oracle will continue to support Red Bull in connecting with their fanbase through initiatives such as the fan loyalty platform, The Red Bull Racing Paddock, and additionally there will be a new gaming partnership, Oracle Red Bull Racing Esports. The name change comes as the squad unveil their new car, the RB18, ahead of the 2022 campaign getting underway in March.
Horner credits Oracle with helping Verstappen's title bid
Team Principal and CEO Christian Horner has explained the role that Oracle Cloud played in supporting Max Verstappen's title challenge in 2021. "Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers' Championship," Horner said. "Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. "Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage." Red Bull used Oracle Cloud to increase the number of simulations they ran during the 2021 campaign by 1000x, as well as accelerating simulation speed by 10x, giving race strategists more time to make the right decision. The new partnership aims to increase this even further in order to better predict tactics to claim a podium result. Red Bull are amongst the first F1 teams to launch their new car ahead of the 2022 season, with more to follow in due course.
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