With three Grands Prix in the United States and an American driver taking to the grid in 2023, Formula 1 is leveraging its new-found popularity in the US market.
Logan Sargeant says the "timing is great" for him to be the first full-time American driver since Scott Speed in 2007, as F1 enters its peak in such a crucial market.
"I think the timing is great, to come into F1 and have three Grands Prix in the first season is pretty special and something I'm going to really enjoy," he told media, including RacingNews365.com.
"But I think you can tell that F1 in America is at its peak. The amount of people that are asking me questions and are curious about the sport is massive, and that's such a positive."
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Sargeant: George Russell an ally for advice
Sergeant said one of his main allies for advice has been former Williams driver George Russell, who is also one of the directors for the Grand Prix Drivers Association.
"George has always been a good friend of mine, and always has given me a lot of advice and he's always been super helpful," said Sargeant.
"I have to respect the fact that we're all busy and we all have a lot on our plate, and I don't necessarily want to rely on anyone else other than myself for the most part.
"But he's [Russell] always been a good friend and someone that I can go to and I'm sure if I ever absolutely needed it he would be there to help."
Revealed: 2023 F1 driver salaries
How much money will F1's class of 2023 take home with them? It's easy to assume that the likes of Lewis Hamilton, Max Verstappen and Charles Leclerc are the sport's biggest earners, find out which F1 stars take home the biggest pay cheques:
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