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Saudia airline launches 'Take Your Seat' campaign

The Saudi Arabian national airline are launching a new campaign to help Formula E fans discover more about the series' host cities.

Ahead of Formula E's eighth season kicking off in Saudi Arabia, the Saudia airline have launched a new campaign called 'Take Your Seat' to help fans discover more about the championship's host cities. The campaign will boast exclusive Formula E content, the chance to win international race hospitality experiences, as well as loyalty benefits and better travel rates by flying with Saudia and their SkyTeam Airline Alliance. The campaign will see Saudia, as the Official Airline Partner of Formula E, provide a platform for fans to enjoy shared experiences at Formula E races and at home. Fans can download an augmented reality application via their website that will bring a 3D version of this season's Formula E cars to life in stunning detail, as well as enter a competition to win a VIP trip to an e-Prix of their choice, along with having the chance to sign up to the Saudia loyalty programme Alfursan to receive up to 5000 reward miles.

"Memories to last a lifetime" for Formula E fans

"Season 8 marks a new milestone for our landmark partnership with Formula E," said Saudia Group Chief Marketing Officer Mr. Khaled Tash. "With the world starting to open up, this new campaign allows Saudia to provide the best support for race fans – namely to connect them physically and virtually with this thrilling race series. "Take Your Seat represents our biggest commitment yet to this partnership, and most importantly it will provide fans with incredible new experiences and exclusive access to the sport they love, creating memories to last a lifetime."

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