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AlphaTauri fused a virtual world with reality for the recent launch of their 2022 F1 car.
Named after Red Bull's clothing brand, AlphaTauri sent the well-dressed Pierre Gasly and Yuki Tsunoda out on stage with a host of models, before a digital version of the AT03 appeared and the drivers switched into their race suits.
Now, in a special behind-the-scenes video, the Italian team have shown exactly how they made the digital launch happen.
Check out the video below!