The Hinwil-based outfit is filling a two-year gap between its partnership with Alfa Romeo ending and the dawn of its journey as the Audi works entry from 2026 with an aggressive commercial strategy, with Stake and Kick taking naming rights for the team and chassis respectively.
But the Stake name will not be able to stand at a number of races across the upcoming campaign, with four countries on the calendar outlawing the promotion of gambling.
As with last season, where the Stake logos were replaced by Kick on the side of the C43, a change of identity will take place in Australia, Spain, Belgium and Qatar.
Speaking at the launch of the new C44, Team Representative Alessandro Alunni Bravi explained: "Last year, we alternated to different team names according to the different countries where we go racing.
"We will be fully compliant with all the local applicable laws and where Stake is permitted. So where gambling advertising is prohibited, we will use a different name.
"As last year, we have Kick as one of our most important partners - the car launch was streamed live on Kick.com, our chassis name is Kick Sauber, so where we will not be racing as Stake, we will use the second team name."
Where will Sauber's F1 identity change this season?
| Race location | Sauber identity |
|---|---|
| Bahrain | Stake F1 |
| Saudi Arabia | Stake F1 |
| Australia | Kick Sauber |
| Japan | Stake F1 |
| China | Stake F1 |
| Miami | Stake F1 |
| Emilia Romagna | Stake F1 |
| Monaco | Stake F1 |
| Canada | Stake F1 |
| Spain | Kick Sauber |
| Austria | Stake F1 |
| Great Britain | Stake F1 |
| Hungary | Stake F1 |
| Belgium | Kick Sauber |
| Netherlands | Stake F1 |
| Italy | Stake F1 |
| Azerbaijan | Stake F1 |
| Singapore | Stake F1 |
| United States | Stake F1 |
| Mexico | Stake F1 |
| Brazil | Stake F1 |
| Las Vegas | Stake F1 |
| Qatar | Kick Sauber |
| Abu Dhabi | Stake F1 |
Get the latest F1 news from RacingNews365 directly in your Google feed! Click on the link below and you’ll see your favourite F1 website appearing even more often. That way, you’ll never miss any news, analyses, interviews, or exclusives.
Follow RacingNews365 on GoogleMost read
In this article
Never miss a thing from the Formula 1 season! Add the 2026 F1 schedule to your calendar at the touch of a button. Subscribe below and put the dates and times of every race directly on your PC or smartphone, so you don't miss a second from the new season.
Download the F1 calendar Download the F1 calendar
A variant with just the race and qualifying is also available.
Click here to download it..
Join the conversation!