Jaguar reveal new Formula E livery after bold rebranding

Ahead of this weekend's Formula E season-opener in São Paulo, Jaguar has revealed its new livery for the 2024/25 campaign. 

Jaguar's new livery follows the British manufacturer's futuristic rebranding, which does feature on the outfit's brand-new I-TYPE 7.

The new livery retains aspects seen in the first two seasons of the Gen3 era, with black and white being the dominant colours. However, gold has been incorporated into the design.

Underneath the fresh look, the I-TYPE 7 features a new powertrain – inverter, Motor Generator Unit (MGU) and transmission. 

Jaguar enter the new campaign as the reigning champions, whilst drivers Mitch Evans and Nick Cassidy finished second and third in the drivers' title. 

"It’s an incredibly exciting time for the Jaguar brand and for us as reigning World Champions," said team principal, James Barclay.

“In parallel with our Season 10 Teams’ World Championship and Manufacturers’ Trophy wins with the Jaguar I-TYPE 6, we have been designing, developing and testing the new Jaguar I-TYPE 7. 

"The all-new Jaguar powertrain is at the start of its development journey but we have seen positive early signs and, along with all teams, we’ve been enjoying the challenge of maximising the new regulations and capability that comes with the shift into the GEN3 Evo era of Formula E."

Evans and Cassidy target glory

The 2024/25 campaign marks Jaguar's ninth in the all-electric series, with Evans having raced for the team since the very beginning. 

In recent seasons, Evans has come ever-closer to becoming FE world champion, but has consistently fallen just short. 

It feels a matter of when, rather than if Evans will ever become FE world champion, with the New Zealander hoping this will be his year.

“I am excited to get back on track once again for Jaguar TCS Racing," said Evans. "It is a great feeling to head to São Paulo as the reigning Formula E Teams’ World Champions and, after a busy off-season testing our new GEN3 Evo car, we will be doing all we can to ensure the team begin Season 11 strongly.”

Alongside Evans for his second season with the factory Jaguar outfit is, as mentioned, Cassidy. 

He was imperious in Season 10, only for a Portland error and miserable luck in London to deny him the title. Having had time to reset, Cassidy is ready to kickstart the campaign in Brazil. 

“I am really looking forward to getting my second season with Jaguar TCS Racing underway," said Cassidy. "It’s clear that in Season 10 we have left unfinished business. 

"We made some important progress with the Jaguar I-TYPE 7 at the pre-season test in Madrid, so I am hoping we can continue that momentum and make a positive start at the opening round of the new campaign in São Paulo.”