Alpine partner with Jeremy Clarkson in British farming promotion

Alpine has announced a partnership with Jeremy Clarkson's Diddly Squat Farm for this weekend's British Grand Prix to promote British farm produce.

The farm will supply all of the Enstone-based outfit's food at Silverstone.

Alpine's base and the farm are separated by just six miles, with Clarkson having previously shared his support for the team.

Co-founded by Jeremy Clarkson and Lisa Hogan, the farm will provide a range of locally sourced food, produce, condiments and beverages at Silverstone.

On two occasions, Alpine has sampled Hawkstone drinks from the farm in celebrations of its podiums in Monaco in 2023 and São Paulo in 2024, following a promise and tradition with Clarkson.

"We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone," said Alpine managing director, Steve Nielsen.

"As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years. It's great that we are able to help promote British farming and highlight the importance of farming to the local area. 

"Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables. 

"It's a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their on-going support.”