Williams sign deal with massive brand

Williams has named Marks & Spencer (M&S) as its new official travel kit partner in a multi-year agreement starting in 2026.

The partnership will see M&S dress the team as it travels to 24 races across 21 countries on the 2026 F1 calendar.

Leadership figures, drivers and engineers will also be provided with tailored formal wear for events and appearances throughout the season.

The British retailer will supply a modern travel wardrobe designed to combine style and performance, including sharp tailoring in high-performance fabrics offering wrinkle resistance, moisture wicking, four-way stretch and water-repellent protection.

The collaboration brings together two long-established British brands, with Williams competing at the pinnacle of motorsport and M&S operating in more than 70 countries worldwide. The retailer has enjoyed significant growth in its Autograph menswear line, which has quadrupled in value over the past three years.

The partnership will be marked by activations across the season, including major moments at Silverstone, alongside behind-the-scenes content and fan-facing initiatives.

Mitch Hughes, M&S Menswear Director, said: "Partnering with Atlassian Williams F1 Team brings together two British brands who share a deep commitment to quality, innovation and progress. Our customer has incredibly high expectations of the clothes they choose - and rightly so. They want pieces that feel exceptional, perform brilliantly, and elevate the everyday. That’s the standard we design to, and it’s the same relentless precision you see in Formula 1.

"Modern clothing has to look sharp, feel great, and keep up with real life - moving effortlessly from work to travel to downtime, while maintaining a refined, timeless aesthetic. That’s exactly what our new Autograph Performance range delivers. It’s built for how we live today, combining timeless style with clever technical innovation so every piece performs, lasts and looks the part.

"Seeing the Williams team wear M&S this season will be a proud moment. We know our customers will instantly recognise the quality and purpose behind this collection and feel that same sense of confidence when they wear it."

Luke Timmins, merchandise and licensing director at Williams, added: "With 24 races, multiple testing sessions, and hundreds of travelling team members, Travel Kit is a central part of how Atlassian Williams F1 Team shows up around the world. We are proud to work with M&S to create a kit that helps our team to look and feel their very best so that they can deliver real performance on and off the track."