Max Verstappen signs exclusive multi-year partnership

Max Verstappen has signed a partnership with Fanatics. This is not just any deal, as the partnership is exclusive, multi-year and applies to the entire world. 

Fanatics is a company that sells sporting goods and sports merchandise. The partnership focuses on e-commerce, licensed merchandise and trading cards - including autographed and used racing items.

In addition, there will be a new global online Verstappen shop, to be launched in early 2026. Such a shop will give fans worldwide faster access to Verstappen products and real-time items based on milestones and important racing moments. 

In announcing the news, a unique 1/1 Verstappen card was released in the F1 Eccellenza 2025 collection.

The card pays tribute to the four-time world champion's qualifying lap at Monza, where he set the fastest average lap time in Formula 1. 

The card includes a piece of the racing suit he wore at Monza and only one copy will be issued. 

"It's fantastic to work with Fanatics and be able to offer exclusive products and experiences to all my fans, wherever they are in the world," said the Red Bull driver.

"I'm looking forward to working with the Fanatics merchandise and collectibles teams to create products and experiences that truly fit my career and offer all fans something special to collect and enjoy."

Speaking on the partnership, Andrew Low Ah Kee, CEO of Fanatics Commerce, added: "Max's global fan base continues to grow at a remarkable rate and we are proud to contribute to the way his fans can experience it. 

"His successes on the track and his international popularity have made him one of the most influential athletes in the world. 

"Our team is excited to welcome him to our global Fanatics network and create merchandise that has real meaning for Max and his fans around the world."

Fanatics are "extremely pleased" to have welcomed Verstappen into the family, with Mike Mahan, CEO of Fanatics Collectible, said:  "We are extremely pleased to welcome Max to the Fanatics family. 

"At Fanatics, we are all big fans - and his cards are hugely popular and appreciated by collectors. With Max, we look forward to developing new, innovative products that will further grow our global F1 success with fans and collectors alike."