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FIA announces long-term deal with AlphaTauri in new partnership

F1's governing body and the clothing brand will join forces on a three-year contract.

FIA vlag 2020
To news overview © FIA

The FIA has announced a three-year deal with clothing brand AlphaTauri to become its official clothing partner.

AlphaTauri is Red Bull's clothing brand and raced on the Formula 1 grid between 2020 and 2023, replacing Toro Rosso.

As part of a rebrand, the team has become RB for the coming season, but the AlphaTauri name is set to remain involved in Grand Prix racing through the new clothing partnership with the FIA, and will become the official partner of the annual prize-giving ceremony.

"The FIA has always been a pioneer in leveraging technology and innovation to enhance the world of motorsport," explained President Mohammed Ben Sulayem.

"Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide.

"This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri's innovative approach and dedication to fashion make them the perfect partner."

Ahmet Mercan, CEO of AlphaTauri, added that: "Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion.

"This partnership is a significant step and we are proud to equip the FIA staff with our products that not only reflect our commitment to style but also our dedication to enhancing convenience through our designs."

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