F1 has announced that it will host a season launch event once again in 2027, building on the showcase it put on in 2025.
Last year, the campaign kicked off with a one-night event at the O2 Arena in London, where all of the teams unveiled their cars for the year ahead.
The drivers and team principals were present, with the launch streamed live on YouTube for fans to tune in.
In a major change to the idea, next year's occasion will take place across three days, from February 18-20 in Milan.
F1 has detailed that a 'fan festival' will occur on all days, while the main event - labelled F1 The Show - will be on February 18.
F1 added that further details about the event will be announced in the coming months, with tickets going on sale later in the year.
“We are always thinking big and pushing boundaries, and F1 Live Milan is going to be an incredible experience created with our fans at its heart,” said F1 CEO Stefano Domenicali.
“We want them to feel that they are not simply watching the sport, but they are truly immersed in it. It is an important part of our ongoing ambition to bring Formula 1 closer to fans than ever before, giving them the chance to see their heroes up close and experience the energy, innovation, and emotion that make Formula 1 so unique.
“As F1 continues to reach new audiences around the world, racing will always be our soul - but we also want to create unforgettable experiences that bring the excitement of Formula 1 to life on an even bigger scale and continue to explore what is possible.
“Building on the extraordinary success of F1 75 in London, F1 Live Milan will transform the city into a Formula 1 festival for three unforgettable days, bringing people together from across the globe to celebrate everything they love about our sport.
“I know my fellow Italians will offer a fantastic welcome to fans travelling to F1 Live Milan and I cannot wait to see the city come to life with Formula 1 energy, creating memories that will last a lifetime.”
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