F1 confirm official chocolate partner in multi-year deal

F1 has announced a tie-up with KitKat, which will become the official chocolate bar of the sport in 2025.

The agreement with the parent Nestlé company is a multi-year agreement.

The commencement of next year's collaboration falls in line with the 90th anniversary of KitKat and the 75th anniversary of F1.

F1 has detailed that fans can anticipate “consumer activations, promotional prizes and immersive fan zones” at races next year as well as “ trackside branding, and cheerful, light-hearted content.”

“We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner,” said F1 chief commercial officer Emily Prazer.

“They’re universally loved, and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport.”

Nestlé head of marketing and sales Bernard Meunie added: “Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences.

“With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. 

“We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”