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Cadillac has signed a deal with American fashion icon Tommy Hilfiger, after the brand's split from Lewis Hamilton.

Hamilton brought Hilfiger into F1 with a deal with Mercedes in 2018, but the partnership concluded following the 2024 season and Hamilton's final race with the team before moving to Ferrari for 2025.

As F1's newest team, Cadillac has secured a deal with Hilfiger to return to the grid, as the official apparel partner.

The deal will cover the usual team kit replicas for fans as well as special one-offs throughout the season.

"This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance,” said Cassidy Towriss, the Chief Brand Advisor of Cadillac.

"Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track."

Meanwhile, the global brand president of Tommy Hilfiger added that the brand was excited to continue in the "major cultural force" of F1.

"This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today,” said Lea Rytz Goldman.

"For decades, Tommy has brought fashion into sport and entertainment, and Formula 1 is now a major cultural force where we show up in a unique way.

"Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectable, and made for fans."

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