Red Bull has topped a 'hundreds of millions' F1 race against rivals Ferrari and McLaren to have the most lucrative title sponsorship deal on the 2026 grid.
In 2022, Red Bull penned a deal with US technology giant Oracle for it to become the title sponsor of the team, which is formally known as 'Oracle Red Bull Racing.'
A fresh contract was recently agreed between the two to extend the deal with RacingNews365's sources indicating that this deal is worth $110 million USD (£81.7 million GBP) per year.
This is the highest title sponsorship deal on the grid, just exceeding the $100 million (£74.3 million GBP) Ferrari enjoys through its HP deal.
According to RacingNews365's sources, these are the only two title sponsorship deals which exceed the $100 million mark, with McLaren's new deal with Mastercard bringing in $90 million (£66.9 million GBP) per year.
Interestingly, McLaren has officially designated its deal with Mastercard as a "naming sponsor" and not the common "title sponsor."
Of the top deals, Audi's new extensive partnership with Revolut is worth $75 million (£55.7 million GBP) for the team's first foray into grand prix racing, the same as Aston Martin's Aramco arrangement.
The long-time collaboration between Mercedes and Malaysian petrochemical giant Petronas is understood to be worth $80 million USD per calendar year, or £59.4 million GBP.
The figures shown in the table below include the complete package each title sponsor provides to its team, including services, software, and other technical support, and have been calculated through extensive conversations with a number of sponsorship experts in the F1 paddock.
Check out the table below!
Top five biggest title sponsors in 2026 F1 season
| Team | Sponsor | Price (in United States Dollars $) |
|---|---|---|
| Red Bull | Oracle | 110 million |
| Ferrari | HP | 100 million |
| McLaren | Mastercard | 90 million |
| Mercedes | Petronas | 80 million |
| Audi | Revolut | 75 million |
| Aston Martin | Aramco | 75 million |
Also interesting:
Join RacingNews365's Ian Parkes, Sam Coop and Nick Golding, as they look back on pre-season testing and start to look ahead to the Australian GP! Aston Martin's major issues are a lead discussion, as is Ferrari's lightning starts.
Rather watch the podcast? Then click here!
Don't miss out on any of the Formula 1 action thanks to this handy 2026 F1 calendar that can be easily loaded into your smartphone or PC.
Download the calenderMost read
In this article









Join the conversation!