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Red Bull Racing

Red Bull announce major new sponsor for 2022

Red Bull have announced a prominent new sponsor for their portfolio ahead of the 2022 season.

Verstappen Abu Dhabi
Article
To news overview © RN365/Michael Potts

Red Bull have announced PokerStars as a new sponsor ahead of the 2022 season, as the online casino company increase their presence in Formula 1.

Red Bull have confirmed the deal will be a "multi-year" partnership, with branding appearing on the RB18 and the driver's race suits.

"Following last year's blockbuster Formula 1 season, I am delighted to kick off 2022 by announcing PokerStars as a new partner," said Red Bull team boss Christian Horner.

"In our sport, we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport's global fanbase to provide new and interactive experiences for them to enjoy.

"We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together."

Owned by Flutter Entertainment, Pokerstars are the official European betting partner of F1 and, as such, a regional 'virtual advertising' partner. This means that Pokerstars are visible to European viewers, while 188Bet have the same arrangement in place for the Asian market.

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