Mercedes has signed a "landmark global partnership" deal with PepsiCo, with three iconic brands set to join the team in 2026.
Gatorade, Sting, and Doritos all fall under the PepsiCo umbrella, and for the first time, the "category-leading" brands are to feature as partners to an F1 team.
Gatorade is to bring its Gatorade Sports Science Institute into the F1 paddock for the first time to aid in hydration science for George Russell and Kimi Antonelli, with Sting and Doritos set to enjoy activation rights across social media.
"Welcoming a company with a portfolio as strong as PepsiCo's into our partner ecosystem is another sign of the strength of our team and our sport," explained Mercedes boss and CEO Toto Wolff.
"As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade's expertise in sports science, Sting's youthful energy, and Doritos' cultural relevance each bring something unique.
"Together, they create a partnership that not only supports our team's performance but also enhances the experience for our fans around the world."
Meanwhile, the CEO of international beverages at PepsiCo Eugene Willemsen, explained how the company was now "inside the culture of the sport."
"This partnership unites performance, energy, and flavour under one banner - connecting three of PepsiCo's most iconic brands with the world's most successful Formula 1 team", he said.
"Through Gatorade, Sting, and Doritos, we're inside the culture of the sport, fuelling both the athletes and the fans who live for the thrill of F1. Partnering with Mercedes reflects our shared commitment to performance, innovation, and excellence - values that define both our organizations."
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