Max Verstappen's weekend exploits at the Nordschleife have generated unprecedented viewing figures across streaming platforms, with early data suggesting record-breaking audience numbers.
Last weekend, the four-time world champion made his competitive GT3 debut at the Nordschleife in the ninth round of the NLS Series – a GT category held solely at the legendary venue.
Verstappen partnered Chris Lulham in a Ferrari 296 GT3, claiming third on the grid ahead of his debut.
The Dutchman completed the first two hours of the four-hour event, and moved quickly into the lead at the first corner before building an advantage of just over a minute.
Lulham comfortably brought the car home to secure a famous win for the duo, one which was viewed by millions across the world.
While official broadcast statistics remain unavailable, preliminary YouTube metrics indicate extraordinary engagement levels. Verstappen's appearance transformed what is typically a niche racing category into a mainstream spectacle.
Two weeks prior, Verstappen's license acquisition attempt in a Porsche Cayman GT4 already attracted a huge audience across various platforms. Last weekend's main event has surpassed those figures considerably.
Auto Addiction's YouTube channel provides the clearest indication of Verstappen's drawing power. The platform's German-language stream recorded 34 times more viewers than the previous race without the Red Bull driver, while the English broadcast attracted 45 times the usual audience.
Combined viewership on that single channel reached 3.7 million, representing an extraordinary spike in interest for the category.
Organisers will undoubtedly welcome such engagement levels and hope to secure Verstappen's return.
Verstappen has already indicated his intention to participate again next season, suggesting these viewing figures could become a regular occurrence rather than a one-off phenomenon.
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