Lewis Hamilton has been named the most marketable F1 driver in the SportsPro Most Marketable Athletes list for 2024.
The seven-time world champion has narrowly missed out on a top 10 spot and places 11th behind American swimmer Katie Ledecky.
The list is topped by American gymnast Simone Biles with footballer Vinicius Junior and NBA legend LeBron James completing the top three.
Hamilton being featured in the top 50 marks the 14th time he has done so - the most of any athlete in the list's history.
A number of F1 drivers feature in this year's edition, including reigning world champion Max Verstappen who occupies the 31st position.
Close behind the Dutchman is Ferrari Charles Leclerc and McLaren's Lando Norris in 33rd and 37th respectively.
Oscar Piastri also features in 46th ahead of Carlos Sainz (58) and George Russell (63).
F1 Academy driver Bianca Bustamante also features on the list, coming in at number 64.
The record is compiled by “applying layers of qualitative and quantitative analytics on a large list of athletes”, which is then whittled down to the final list of 150.
They were then sorted by using three key pillers - Athlete Brand Strength, Total Addressable Market and Economics. You can find the full list here.
Racing drivers featured in top 150
| Driver | Racing Series | Position |
|---|---|---|
| Lewis Hamilton | Formula 1 | 11 |
| Max Verstappen | Formula 1 | 31 |
| Charles Leclerc | Formula 1 | 33 |
| Lando Norris | Formula 1 | 37 |
| Oscar Piastri | Formula 1 | 46 |
| Carlos Sainz | Formula 1 | 58 |
| George Russell | Formula 1 | 63 |
| Bianca Bustamante | F1 Academy | 64 |
| Toni Breidinger | Stock Car | 91 |
| Oliver Bearman | Formula 1 | 101 |
| Marc Marquez | MotoGP | 117 |
Also interesting:
Join RacingNews365's Ian Parkes, Sam Coop and Nick Golding, as they look back on the US GP and look ahead to this weekend's race in Mexico City. Max Verstappen and Lando Norris' Turn 12 incident is a key talking point, as is the narrative change in both F1 championships.
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