Ferrari strike F1-first in new global partnership

Ferrari have secured a groundbreaking collaboration with human performance company WHOOP that promises to revolutionise how Formula 1 teams monitor and optimise its personnel's physical wellbeing.

The multi-year agreement, announced today, will see WHOOP become the Official Health and Fitness Wearable Partner and Team Partner from the 2026 season onwards. 

The partnership extends far beyond traditional sponsorship arrangements, with the American company's technology being integrated throughout Ferrari's operations to unlock crucial insights into health, recovery, and fitness data.

WHOOP's distinctive branding will feature prominently on Ferrari's cars and driver overalls when the new regulations come into effect, whilst team members across the organisation will utilise the company's continuous monitoring devices to track their physiological responses across the season

The collaboration represents a first-of-its-kind initiative that will see Ferrari's medical team work directly alongside WHOOP's Performance Science division, headed by Dr. Kristen Holmes, to develop bespoke human optimisation programmes tailored specifically for the unique pressures of F1.

"WHOOP and Scuderia Ferrari HP share the same obsession: performance at the edge," explained Will Ahmed, Founder and CEO of WHOOP. 

"Scuderia Ferrari HP has spent generations turning data and precision into speed. We've done the same for the human system. Bringing those worlds together is a natural fit, and we're proud to bring this expertise into Formula 1."

An F1 first

The partnership unites two organisations renowned for their data-driven approaches to achieving excellence at the highest levels of competition. 

Ferrari's decades of F1 experience and record-setting legacy have long emphasised the integration of human capability with engineering excellence, making them natural partners for WHOOP's 24/7 continuous health monitoring technology.

Beyond the immediate performance benefits, the collaboration aims to produce scientific research that could influence how motorsport approaches human performance management. 

"The partnership includes plans to develop a comprehensive research paper documenting the insights gathered through this innovative approach to team wellness and optimisation.

"This partnership goes far beyond a logo on the car," stressed Dr. Kristen Holmes, Global Head of Human Performance, Principal Science at WHOOP. 

"By embedding WHOOP across the team, we're able to deliver continuous, real-world insights into recovery, sleep, strain, and resilience; giving Scuderia Ferrari HP's drivers, and entire organisation the essential data to adapt faster, manage fatigue, and maintain their wellbeing under the extreme conditions of this sport and pressure."