F1 has announced it has joined forces with French Bloom as the championship's first official alcohol-free sparkling wine partner.
The development marks the latest initiative between F1 and LVMH, the company that owns Louis Vuitton, Moët Hennessy and TAG Heuer.
"We are thrilled to partner with Formula 1 to usher in a new era of celebration - one that looks boldly to the future and is defined by excellence in every detail," said Maggie Frerejean-Taittinger, co-founder of French Bloom.
"Our sparkling cuvées unite centuries of French winemaking savoir-faire with cutting-edge innovation, offering a sophisticated alcohol-free sparkling for those who lead with intention and set the pace for what’s next."
French Bloom was founded in 2019 and has grown to become a world leader in the category of prestige alcohol-free sparkling wines.
Emily Prazer, chief commercial officer at Formula 1, said: "We are delighted to add French Bloom to our ever-expanding list of Moët Hennessy brands partnering with the sport.
"The addition of French Bloom brings further variety to our hospitality beverages portfolio allowing us to cater for all guests and offer them an elevated real sense of luxury when they attend a grand prix."
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