F1 announce Mickey Mouse collaboration with iconic company

F1 will collaborate with Mickey Mouse, due to begin in 2026, having struck a deal with Disney.

The famous rodent and his "friends" will enter the world of Formula 1 through "experiences, content, and merchandise around the globe."

More information on the specifics of the collaboration will be confirmed in the coming months.

"Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa," said Emily Prazer, F1 chief commercial officer.

"It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.

"It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond."

Former F1 driver Romain Grosjean, who raced in the series from 2009 to 2020, was present at the launch.

F1 data shows that more than four million children aged eight to 12 now actively follow the championship across the European Union and United States.

Disney consumer products president, Tasia Filippatos, added: "As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.

"This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike."