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Aston Martin

Aston Martin extend deal with pink sponsor

The Aston Martin F1 team have extended their partnership with the Austrian water treatment company BWT.

Aston Martin
To news overview © Aston Martin

The Aston Martin racing team have extended their deal with Austrian water treatment company BWT for the 2021 Formula 1 season.

The team's association with the brand dates back to 2017 when the Silverstone-based team was still known as Force India. Featuring a striking pink livery, the team's car were branded the "Pink Panthers." BWT remained a title sponsor when Force India were bought over by a consortium led by Lawrence Stroll as the team became known as Racing Point. The team will now race under the Aston Martin banner and with the arrival of Cognizant as a title sponsor, the team is set to move away from their recent pink livery.

“Our friends at BWT have been loyal supporters of this team and I am delighted they have chosen to be a partner of Aston Martin Cognizant Formula One™ Team," team principal Otmar Szafnauer said in a press statement.

"BWT will support our efforts to become more sustainable in all areas of the business, but especially in our trackside operations – a goal that marries up with Formula One’s own sustainability objectives.

"This is a strong and historic partnership entering an important new era, and we are all excited to see what we can achieve together.”

Andreas Weißenbacher, CEO of BWT, added:

“I am proud to continue supporting this wonderful team of people and to start a new chapter with Aston Martin’s return to FormulaOne. Having seen the team enjoy such a strong 2020 season, we believe the years ahead are full of great promise and we want to continue supporting this team’s journey towards the front of the grid.

"As well as success on the track, we will work with Aston MartinCognizant Formula One™ Team to achieve its objectives away from the track by becoming more sustainable. It means continuing the work from last year to cut down the use of disposable bottles at the track, minimise plastic waste and facilitate the local treatment and consumption of water.

"Additionally, we are looking forward to starting cooperation with more people in the F1 community who are also convinced of our mission to fight for a plastic-free planet and who are ready to spread this mission to people around the globe.”

The BWT brand is committed to the reduction of plastics through the adoption of reusable vessels and recyclable filters to reduce waste and pollution in the modern world and believe that the Aston Martin F1 team is a good partner to help them achieve this objective.


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