Alpine became the fourth team to unveil their new livery on Wednesday afternoon, although they were just the second to show the world their actual car.
The A524 is drastically different to the A523 which was used last season, to the extent that only the steering wheel has been retained from 2023.
Matt Harman, Alpine's Technical Director, set out during the launch the aggressive approach the Anglo-French side has taken, after last season was below-par, as it slipped from fourth to sixth in the Constructors, albeit with two podiums for drivers Esteban Ocon and Pierre Gasly, in Monaco and the Netherlands, respectively.
Alpine has bigger targets than claiming the occasional podium and is aiming to get much closer to the frontrunners, but Ocon has cautioned that it could take time before a new concept delivers results.
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New concept could fail
Ocon isn't too sure where Alpine will find itself in the pecking order, given the new concept.
"I don't know where we'll be to start with and that's why, it doesn't matter where we start exactly," Ocon told select media including RacingNews365.
"It matters when we are in mid-season.
"I hope we're going to start near the front, but we have to be humble and realistic. It's a new concept. There's a chance it doesn't go too well at the start, but the rise and the improvement is what we need."
With Alpine changing design philosophies for 2024, Ocon will likely have to alter his driving style in places, to ensure that he extracts the most from the A524.
"There are going to be aspects of the car that we can use more and lean on more where we get the performance," Ocon added.
"It's always a compromise in motorsport on where you gain and where you lose.
"You try not to lose too much, but you still lose in some places. And if there is a place where the car is strong, you need to use it."