On the launch of the W12, Mercedes team principal Toto Wolff has sent an ominous message to the rest of the F1 grid stating that the German outfit are not going to relent despite setting the pace in Formula 1 for the past seven seasons.
Mercedes have been untouchable in the V6 Turbo Hybrid Era. The German manufacturer have been the industry standard with respect to their power-units and the factory F1 team have dominated the sport since 2014. With the regulations remaining largely unchanged in 2021, there is every reason to believe that the German car brand will stamp their authority on the sport once again.
"I see the same fire, hunger and passion now as I did the first time I walked through the doors in 2013," said Wolff in a statement issues by Mercedes for the launch of the W12.
"Every year we reset our focus and define the right objectives. That may sound simple but it’s damn hard and is probably why there are no sports teams out there with seven consecutive titles. So many things can happen and it’s very natural to get used to success, and therefore not fight as hard for it.
"Every season presents a new challenge and therefore, a new goal for us to achieve. 2021 brings changes to the regulations, which could impact our competitiveness, plus the cost cap and working on the major rule changes of 2022. These challenges excite us."
There is an argument to made that Wolff is possibly Formula 1's most successful team principal. The Austrian has played a crucial role in building Mercedes into the behemoth it is today and he has forged a strong relationship with his star driver Lewis Hamilton.
The Mercedes team look well placed to dominate the 2021 and few would bet against them claiming their eighth successive championship double.