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Formula 1 2021

Why F1 teams have toned down on extravagant car launches

Two Formula 1 teams have already presented their new car for the 2021 season, with Alfa Romeo making it three on Monday. However don't expect any lavish ceremonies as RacingNews365.com explains why.

Article
To news overview © Ferrari

Formula 1 teams have changed their approach to car launches since the days when the Spice Girls could be seen on stage, or when Renault unveiled their newest entry from an opera house. Things have changed greatly since then, with finances playing a large part in teams bringing an end to over-the-top presentations despite the reach of social media.

In fact, the growth of social platforms like Facebook, Instagram and Twitter is a big reason why the big spectacles are now obsolete. While car launches make for nice stories on TV and in magazines, everything is now online within minutes thanks to the reach of these platforms. As a result everything you need to see about a team's new launch is online in no time, meaning there is no need for hundreds of photographers to physically crowd around a new car.

Thus, the money that was spent on those launches can be better spent on developing the car. Reducing costs has become a big talking point in recent years and as a result, teams can no longer justify the figures they used to when it came to unveiling their newest car. That point has become even more prominent with teams still trying to find their footing during the coronavirus pandemic.

Add in the fact that the calendar has now ballooned to 23 Grand Prix, meaning media, fans, teams and drivers already have a packed schedule when it comes to following the Formula 1 season. As a result having a few less extravagant car launches to follow won't hurt anyone.

To what extent is the new AlphaTauri AT02 a Red Bull car? Watch it in the video below.

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