Haas Team Principal, Guenther Steiner, has hailed the "elevated" and "modernised" look for their 2023 challenger.
The team unveiled the new colours for the VF-23 which will be driven by Nico Hulkenberg and Kevin Magnussen, which features a more prominent black and red.
It follows their rebrand to 'MoneyGram Haas F1 Team' after bringing the US-based money transfer company onboard as a title sponsor last year.
“I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” remarked Steiner.
“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside MoneyGram as our title partner.
"It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead."
Viewed by others:
Gene Haas outlines aims for 2023 season
Chairman of Haas F1 Team, Gene Haas, has outlined the aims as they take on the more experienced lineup of Magnussen and Hulkenberg.
He is expecting the pairing to bring in more points as they look to improve on their 8th place finish in last years Constructors' Championship.
Haas said: “We head into a new season buoyed by some strong team performances last year and a return to points paying finishes.
"The aim for the 2023 season is naturally to do that more consistently and with Kevin Magnussen and Nico Hülkenberg I certainly believe we’ve got an experienced driver pairing more than capable of delivering those points on a Sunday.”
Hulkenberg returns after two years out of F1, having made two appearances as a substitute at Racing Point for Sergio Perez in 2020 and Sebastian Vettel at Aston Martin in 2022.
Revealed: 2023 F1 driver salaries
How much money will F1's class of 2023 take home with them? It's easy to assume that the likes of Lewis Hamilton, Max Verstappen and Charles Leclerc are the sport's biggest earners, find out which F1 stars take home the biggest pay cheques:
Check out the video below: