Sauber set for 2024 UK launch after Alfa Romeo exit

Sauber is set to launch its new 2024 car in the United Kingdom for the first time, as the team is also preparing to announce what its official name is going to be.

Following the ending of the Alfa Romeo title sponsorship at the end of 2023, the Hinwil-sqaud was widely tipped to run as Sauber for 2024 and 2025 before the arrival of Audi.

The Sauber name fell away after the 2018 season when the deal with Alfa Romeo was signed, but Team Representative Alessandro Alunni Bravi has explained that a new name for the team is set to be unveiled when the FIA publishes the official 2024 entry lists next week.

For its 2023 launch, in which it finished ninth in the championship, what was then Alfa Romeo launched in a Swiss TV studio.

Sauber's 2024 launch

"On December 10th, as soon as the FIA publishes the entry list, we will of course announce the new team name," Bravi explained at the Autosport Awards.

"I think will be a surprise and we cannot wait to start the partnership with our new partners. We will have, I think, a fresh approach in terms of communication marketing and we will do a launch of the car here in the UK."

"This year, we concluded our successful partnership with Alfa Romeo, and for 2024 we will, of course, have a different team name."

“As you know, in Formula 1, the team name is also the pending foreign commercial partnership, so we don't want to disclose anything more."

After the departure of Alfa Romeo, the team is in a transition process until Audi's arrival in 2026, with key technical figures such as former McLaren Technical Director James Key joining, with Bravi also pointing out the growing process.

"Of course, we are working hard in the transformation process. We are still a small team, an independent one, but the challenge is big, so we are working to develop every area," he said.

"Every department. It's not just a matter of size, it's a matter of finding the right people. People will be crucial.

"The most difficult challenge for us is to identify the very best professionals and to have the right processes. Of course, the challenge is big.

"Everybody we can buy, but we cannot buy time, and we are fully aware of this challenge, and I think managing expectations will be one of the most demanding things."