Red Bull has added a new sponsor to its roster, signing Neat as its exclusive video conferencing and innovation partner. The Milton Keynes team has confirmed the three-year deal, which includes branding, hospitality and technology agreements. It is Neat's first partnership with an F1 team and Red Bull will integrate Neat devices throughout the team. The company's branding will be adorned on the Red Bull car, trackside garage and team clothing from next season. “With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organisation," said Red Bull team principal Christian Horner. "Close teamwork, passion, and creativity are key to the Team’s success on the track, and Neat’s video technology will allow us to collaborate at our best." Meanwhile, Janine Pelosi, CEO of Neat, added: “Oracle Red Bull Racing is known around the world as a team that has achieved the highest level of success in Formula 1 racing, and we are pleased to join them as a partner. "Neat’s passion for delivering simple yet powerful collaboration experiences align perfectly with the Oracle Red Bull Racing team’s dedication to bringing a complex organisation together to achieve success. "This partnership brings the Neat brand to a large global audience while staying true to our core ethos of bringing people together with our elegant and powerful video devices."
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