Red Bull has extended and expanded its relationship with Hard Rock International for the next three seasons.
The "global alliance" will see Hard Rock - which owns hotels and live entertainment venues around the world, as well as its well-known cafes - bring greater access to F1 fans, such as watch parties, through its over 300 locations across 74 countries.
Hard Rock branding will feature more prominently on next season's Red Bull RB21 and on the driver suits and team kit of the Milton Keynes-based squad.
“We are proud to extend our partnership with Hard Rock for an additional three years and are looking forward to continuing working together with such an exciting and iconic brand," said Red Bull team principal Christian Horner.
"Hard Rock doubling down on their commitment to the Team is testament to the unwavering partnership we have forged, and this solidifies what we have achieved with them over the past three years, both on and off the track.
"I have no doubt that we will continue to impress audiences around the globe, working together on more activations, and we look forward to seeing even more innovation and collaboration together over the course of the partnership.”
Viewed by others:
Jim Allen, chairman of Hard Rock International, added: “Over the last three years, Oracle Red Bull Racing has been with us for some of our largest launches and milestones, including the Hard Rock Beach Club at the F1 Miami Grand Prix, bringing dynamic experiences to our guests and fans around the world.
“The extension of the partnership further solidifies Hard Rock’s presence in global sports alongside our allegiance with the Miami Dolphins and extensive partnership with international football phenomenon Lionel Messi.”
The partnership will open its next chapter with Red Bull supporting Hard Rock's 25th annual 'Pinktober' campaign, in support of fundraising for breast cancer research.
This will see a special pink Hard Rock logo feature on the RB20 and Max Verstappen and Sergio Perez's driver suits at the Mexico City and Sao Paulo Grand Prix this year.
There will also be a team auction of exclusive items, with proceeds being split between Red Bull's charity Wings for Life and the Hard Rock Heals Foundation.
Also interesting:
In a very special episode of the RacingNews365 podcast, lead editor Ian Parkes and Nick Golding are joined by three-time F1 world champion Sir Jackie Stewart. The current F1 season, the sport's safety and Lewis Hamilton joining Ferrari are leading talking points.
If you'd rather watch than listen - the video is available here!
We're giving away no less than 10 scale models and 10 caps among our YouTube subscribers! Enter now for a chance to win one of these prizes by subscribing to our YouTube channel and commenting under the video using the button below.
Subscribe, comment & winMost read
In this article
Join the conversation!