Article

To news overview © RN365/Michael Potts

Red Bull and Racing Bulls have announced an extension of their sponsorship deal with Visa in a "long-term" deal.

Visa is one of Red Bull's plethora of sponsors, joining ahead of the 2024 season, when it also became one of two title sponsors of the second team, formally known as 'Visa Cash App Racing Bulls.'

The new deal will also extend to the F1 Academy, with two cars being run with Visa backing, as well as extending "further into the Red Bull ecosystem" by aiding with the Red Bull showcar team, with events planned for San Francisco, Phoenix, Detroit and Atlanta with Yuki Tsunoda.

"Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success," said Paul Gandolfi, Red Bull's chief commercial officer.

"With Red Bull, we sit at the epicentre of sport, entertainment and lifestyle, meaning we are strategically positioned to bring globally recognised industry leaders like Visa into the sport as we embark on a new era of Formula 1."

Visa's chief marketing officer, Frank Cooper III, added that the new deal showed the "extraordinary momentum" built.

"This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Racing Bulls and Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce," he said.

"Both Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways - and this next chapter expands how we show up across the sport."

Also interesting:

Join RacingNews365’s Ian Parkes, Sam Coop and Nick Golding as they look back on last week’s first test in Bahrain and this week’s second test at the same venue. The trio debate Max Verstappen’s criticism of the regulations and whether Formula 1 is facing an identity crisis.

Rather watch the podcast? Then click here!