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Toto Wolff

Mercedes set for F1 record valuation with Toto Wolff share sale

The Austrian is reportedly on the verge of selling a minor stake in the F1 team, according to a report.

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Toto Wolff is in talks to potentially sell a minor stake in his share of Mercedes, with the deal potentially setting a record valuation for an F1 team. 

Wolff currently owns 33% of the team in an equal shareholding with Mercedes-Benz itself and INEOS, with Sportico reporting that the Austrian is in talks to sell a "single-digit stake" of his shareholding. 

The Financial Times has since claimed that the buyer for a 5% stake is George Kurtz, the CEO of major sponsor and cybersecurity company, CrowdStrike. 

Should the deal go through, it would value Mercedes at around $6 billion USD (£4.5 billion GBP), dwarfing the $4.7 billion USD (£3.5 billion GBP) McLaren was recently valued at after a share sale.

When approached for comment by RacingNews365, a Mercedes spokesperson issued a statement. 

"We will be making no comment on this. The governance of the team will remain unchanged, and all three partners (Mercedes-Benz, Toto and INEOS) are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Wolff joined Mercedes as an investor and CEO in 2013 from Williams, with official UK documents from Companies House showing the team made £120 million GBP in profit in 2024.

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