Mercedes announce highly lucrative sponsorship deal

Mercedes has entered a multi-year deal with Adidas, as the German sportswear brand comes onboard as an official team partner.

In place of Puma, Adidas will design and create a range of clothing for the Brackley-based squad. This includes apparel, footwear and accessories for the entire team. Tommy Hilfiger appears to have also departed.

RacingNews365 understands the sponsorship package to be worth in the region of 30 million dollars.

The first Adidas x Mercedes range will be released in February, ahead of the 2025 F1 season getting underway.

It is the first time the sportswear company has entered so-called pinnacle of motorsport.

Mercedes team principal Toto Wolff said: "Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team.

"Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too.

"This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport.

"We are excited to break this new ground and work with Adidas as we collectively strive to fight for world championships."

Meanwhile, Bjørn Gulden, Adidas CEO, added: "We are very happy to be back in the world of motorsport.

"Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture.

"We are extremely proud to introduce the three stripes into F1 as official team partner of the Mercedes-AMG Petronas F1 Team - one of the most successful teams ever.

"Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track.

"Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG Petronas F1 and to win together."