McLaren Racing has confirmed a multi-year partnership with SharkNinja, with the product design and technology company joining as an official partner across all four of the team's operations.
The deal covers the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, McLaren Hypercar Team and McLaren F1 Academy.
It brings together two organisations that both lean heavily on innovation and performance, with McLaren pointing to a shared commitment to speed, precision and optimisation, whether that means building a Formula 1 car or designing consumer products used by millions worldwide.
As part of the agreement, SharkNinja will work with McLaren Racing on content, fan engagement and activation projects, including experiences at selected F1 race weekends and opportunities to work directly with McLaren drivers, ambassadors and team personnel.
Beyond its presence across F1, IndyCar, the WEC and F1 Academy, SharkNinja will also take part in the McLaren Racing Accelerator Programme, tapping into the team's engineering expertise and innovation methods to help shape future product development.
"We are delighted to welcome SharkNinja to McLaren Racing," said McLaren CEO, Zak Brown.
"Innovation and high performance are at the heart of everything we do, and SharkNinja shares our commitment to continually push boundaries through technology and best-in-class customer experiences."
"We're excited to work together across our racing series and bring the partnership to life for fans around the world."
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