McLaren follow in F1 footsteps with major signing

McLaren has struck a multi-year partnership with Allwyn, just one day after F1 announced it was teaming up with the lottery operator.

With brands across seven markets in Europe and the United States, the company is well established and wants to use McLaren - and F1's - platform to further build brand awareness.

"We are delighted to welcome Allwyn to the McLaren Racing family," said Zak Brown, McLaren Racing CEO.

"Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team – and the sport – is going from strength to strength. We’re excited to go racing together."

The agreement extends to the McLaren Shadow F1 sim racing team and McLaren's F1 Academy operation.

Allwyn founder Karel Komarek added: "This exciting partnership – alongside the partnership we announced earlier this week with F1 - is a big step forward on Allwyn’s journey to expand its business and brand globally.

"Our collaboration with McLaren benefits from a shared drive to thrive, fuelled by technology and with innovation at its heart; characteristics that will continue to power Allwyn’s global development."

Another sponsor for the McLaren F1 car

Allwyn branding will adorn the 2025 McLaren F1 car and Lando Norris and Oscar Piastri's race suits.

"McLaren is an iconic name in Formula 1, with huge international appeal," said Allwyn CEO Robert Chvátal.

"It is one of the most successful racing teams in the world – with incredibly exciting drivers.

"We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play.

"We know that McLaren, like the wider world of Formula 1, also prioritises safety and responsibility.

"We look forward to working together to realise our shared ambition of a world full of winning moments."