McLaren announce bizarre new venture away from motorsport

McLaren has opted to venture into a new sporting arena away from motorsport, taking what CEO Zak Brown claims is "a natural step".

The company has announced the launch of McLaren Golf, bringing to the sport what it claims will be "a new benchmark for golf equipment, engineered to McLaren’s exacting standards", exploiting its "decades of experience in elite motorsport and supercar engineering".

Assisted by a dedicated team of golf-industry experts and world-class engineering minds, explaining the project, McLaren Golf CEO Neil Howie said: "McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment.

"We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena.

"We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment.

"We can’t wait to see our ambition come to life on the course this year.”  

With McLaren Golf launching on April 29, McLaren Racing CEO Brown, who, along with F1 champion Lando Norris, is an avid golfer, added: “At McLaren Racing, we’re driven by performance and the pursuit of excellence in everything we do.

"Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience."