Red Bull's book of sponsors has taken a hit in the wake of Sergio Perez departing ahead of the 2025 F1 season. Previously, rumours of the six-time grand prix winner leaving the team were met with suggestions that key financial backers of the Mexican driver would sever ties with the Milton Keynes-based squad as part of that process. Now that Perez has been removed from his seat, Red Bull's sponsorship portfolio has taken on a different shape, although not all departures are linked to his exit. On the team's website, the 'wall' of partners ( see below ) shows that a good number of sponsors have disappeared compared to last season, including Claro and Telcel, both of which are linked to Perez through owner Carlos Slim, who has long supported his compatriot's career. Further, the following companies have also disappeared from the portfolio: HP, Cash App, Intel, Therabody, Ocean Bottle, BMC, ByBit, Walmart and Poly. In the case of ByBit, which was on a lucrative $50 million per year deal, the expiring contract was not renewed, something that will be the biggest drain financially. However, new partners have also arrived in the form of: Neat, Patron, AVA Trade, Pepe Jeans and EA Sports. The lattermost brand has previously partnered with Max Verstappen in a personal capacity. Moreover, more new partners are expected to be announced soon ahead of the season commencing with the inaugural combined launch event in London on 18 February and testing later that month. Sponsorship deals are, of course, completely confidential in content, making it virtually impossible to verify exact figures. Nonetheless, the departures will certainly be felt, but it is assumed that Red Bull will be able to absorb those losses well without interfering with the day-to-day operations within the team.
Most read
