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How Honda's unusual livery caught the attention of the F1 world

Formula 1 has seen several special liveries over the years. Honda is one of them as they got a message across with the unveiling of their car back in February 2007.

Honda Earth car
To news overview © Honda

Although Honda solely provide engines in the current Formula 1 world, back in the mid-2000s they were a team that featured names like Jenson Button, Takuma Sato and Rubens Barrichello.

The team featured Lucky Strike as their main sponsor and as a result their white, black and red car stuck out on the grid. However anyone that expected the same scheme in 2007 was left disappointed. Honda made headlines with one of the most striking liveries ever. Gone was the familiar colour scheme, replaced with an image of the world draped over their new car that resulted in a predominately green and blue appearance.

With the slogan 'My Earth Dream', the team were looking to bring attention to environmental issues as Formula 1 featured V8 engines rather than the current hybrid power units. Did the new livery work? Well that's debatable, but the rest of Honda's sponsors agreed to the decision even though it means their names weren't visible on the car.

A year later the same them was unveiled, with sponsors once again absent from the car for 2008. The car was predominately white with the image of the Earth more subtly incorporated.

Honda made the most environmentally friendly option in 2009, withdrawing from Formula 1 completely. That opened the door for Ross Brawn to buy the team and rename it Brawn GP. Powered by the Mercedes engine, Jenson Button defied all odds to claim one of the most unexpected titles.


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