It has been revealed that the arrival of Lewis Hamilton at Ferrari has resulted in huge financial growth for key sponsor Puma. According to SportBusiness – a leading British business website – Puma has experienced an eightfold increase in merchandise sales in the opening months of 2025, compared to the same time period last year. A large portion of Puma's revenue from F1 merchandise goes back to Ferrari via licensing fees, likely paying off the majority of Hamilton's huge salary of over €50 million. Ferrari has received significant attention following the arrival of Hamilton, who is the most followed F1 driver on social media by a comfortable margin. The seven-time world champion boasts 39.3 million followers on Instagram, whilst he also has 8.5 million followers on X. Despite a mixed start to his first season with Ferrari, Hamilton has continued to receive an astounding amount of local support from fans in attendance. He finished 10th in the season-opening Australian Grand Prix, before winning the China sprint race. Unfortunately, he was disqualified from the main race at the Shanghai International Circuit due to the plank underneath his SF-25 having suffered excessive wear.
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