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FIA appoints first person to Chief Executive Officer role

New role is key part of President Mohammed Ben Sulayem's strategy to help improve FIA's governance and keep control of its finances.

The FIA has appointed Natalie Robyn as the first person to its newly created Chief Executive Officer role. Robyn will take up the role after 15 years experience in both the automotive and financial sectors. Prior to joining the FIA she held a variety of senior management positions at car companies Volvo, Nissan and DaimlerChrysler. The search for a CEO took nine months with the help of headhunting agency Russell Reynolds Associates, and was one of the main aims of FIA President Mohammed Ben Sulayem. In February the FIA established a 'CEO Recruitment Working Group' to help determine the nature of the role. President Ben Sulayem said: “The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation. "Her extensive experience and leadership will be crucial to improving our finances, governance and operations. "She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our Members and I welcome her to the team.” Natalie Robyn added: “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation. "I look forward to working with Members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”

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