Ferrari has signed premium Italian beer Peroni Nestro Azzurro 0.0% to their sponsorship portfolio in a multi-year deal that starts from the 2024 Formula 1 season.
The beer brand, owned by Asahi Europe & International, previously sponsored the Aston Martin F1 team with their logos appearing on the race suits and car. Peroni will sponsor both the Ferrari F1 team alongside the Ferrari Challenge Trofeo Pirelli series as part of the deal.
To celebrate the announce a limited-edition product run of 'Tifosi Nastro Azzurro 0.0%' will be released, with 2,024 bottles being produced and numbered.
These bottles will be delivered to Ferrari fans around the world, in consultation with Scuderia Ferrari Clubs to reward the Tifosi for their dedication. Both Charles Leclerc and Carlos Sainz also feature in a short film 'The Brake In' depicting them changing bottles in a Peroni brewery from the regular branding to the special edition Tifosi bottles.
Team Principal Frederic Vasseur said: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.
"Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”