The initiative was put in place to show solidarity in the fight against the ongoing COVID-19 pandemic as well as the fight against racial discrimination and injustice. Formula 1 chose to go with the colours of the rainbow as it was largely used to bring communities together.
The rainbow branding was featured prominently over the course of the 2020 season appearing both on the race cars and on several trackside banners. However, RacingNews356.com has learnt that the colours of the rainbow will now be replaced in order to reflect a new set of issues that will become the theme of the 2021 season.
"This season the rainbow will no longer feature alongside the #WeRaceAsOne platform,” said an announcement form Formula 1.
“While the COVID-19 pandemic is still an ongoing battle, we are focussing the platform on the three core pillars of our Environment, Social and Corporate Governance strategy.
“Those pillars are sustainability, diversity and inclusion, and community. These areas are a priority for the sport where progress has already been made but with more commitments to be delivered in coming months and years.”
F1 CEO Stefano Domenicali reiterates these beliefs.
“Our We Race As One platform was very effective at raising the awareness of socially important issues and our steadfast commitment to make a positive change,” Domenicali said.
"We are very proud of it and the teams have embraced it fully. While our commitment through words to tackling issues like sustainability and diversity in our sport are important, it is our actions that we will be judged on.
“We have already made good progress on our sustainability plans and you will see strong actions being executed this year across all three of our WRAO pillars. We know we must continue to move forward on these issues and the whole sport is united in doing this in the months and years ahead."