Formula 1 CEO Stefano Domenicali has stated that future drivers should follow Lewis Hamilton's lead and engage with people who are not fans of the sport.
Hamilton has used his celebrity status to shine a light on several issues most notably the Black Lives Matter movement that took center stage over the course of 2020. While several have criticized the seven-time reigning world champion, F1 CEO Domenicali believes Hamilton's approach is good for the sport.
"Lewis not only competes for his eighth title, he also dares to communicate his own ideas to the outside world," Domenicali told the Corriere dello Sport.
"With that he not only reaches the Formula 1 fans, but also people outside the sport. That is also the reason I want all drivers to encourage them to know what is going on outside the sport."
Domenicali also explained how he plans to discuss several topics, including the We Race As One initiative with the NBA commissioner, Adam Silver.
"With the 'Race as One' slogan we show how we think about the future and that is also nice to see for the younger generations. I think that Formula 1 and NBA think the same about equality and that both dare to express themselves," Domenicali said.
"I know Adam Silver, the boss of the NBA well and we will meet soon to discuss matters and I will do that with several executives of sports leagues."
The proposed sprint race idea is something else Domenicali could discuss with Silver.
"We are looking at a change of the race weekend format. We want to attract even more attention from the public and therefore things have to be adjusted every now and then," Domenicali explained.
"The television, organizers and fans are asking for innovations. We try to achieve that. could therefore organize three sprint races in 2021.
"The DNA of Formula 1 will not change as a result, but it is good to continue to respond to the expectations of the various parties."